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Handout D: Business and Advertising in the Gilded Age

Directions:

For each of the following advertisements, answer the following questions:

  1. What images do you see?
  2. What symbolism does the artist employ?
  3. What is being sold?
  4. . How is the advertisement trying to make a connection to some desirable attribute in order to persuade a consumer to buy the product?
Photograph of Ida B. Wells.

Wesson Oil, 1919

 

Photograph of Ida B. Wells.

Pierce-Arrow, 1911

 

Photograph of Ida B. Wells.

Cream of Wheat, 1917

 

Photograph of Ida B. Wells.

Waterman Fountain Pen, 1909

 

Photograph of Ida B. Wells.

Coca-Cola, 1910

 

Photograph of Ida B. Wells.

Sargent Hardware, 1911